We are specialists in online content
and our work falls into five areas:
Copywriting
and editing
We've written copy for websites from the smallest of start-ups to
one of the largest telecoms companies in the world. Whoever you are, the same principle applies: keep it short.
The web is a 'browsing' medium and nobody has time to wade through pages of
detailed copy.
Of course that's
over-simplifying things somewhat. It's not difficult to write copy. The true
value comes from knowing what to keep and what to chuck.
Being able to distill copy down to the core messages is what we're all about.
SEO (search engine
optimisation)
SEO shouldn't really need a separate entry on this page. Any web copywriter
worth his or her salt should be writing optimised copy as standard. However,
it's worth a mention here because you may suspect your existing copy isn't
working as hard as it could be to get you a good spot in the page rankings, and
you might not be sure what to do about that.
Optimising your copy can be a highly
effective (and relatively inexpensive) way of getting your website to perform
better in searches.
We'll never guarantee to get your
site to the top of page one in Google - even though ours is. (If you
operate in a highly competitive space like insurance, securing and hanging on to
the coveted top spot will be a more or less ongoing process.)
But here are a number of positive
steps we can take to ensure your site is higher up the list than it was before.
And the higher up you are, the better your chances are of drawing in new
customers.
Style
guides
You can't underestimate the importance of
consistency. Using different spellings for the same product name or putting full
stops after some of your bullet points and not others might seem like minor discrepancies, but they create a
poor impression. And as sites get older, these are first
things that start to crop up in the copy.
A style guide is an
essential part of the preparation work for any sizeable copywriting project.
More importantly, it's an ongoing reference document with genuine shelf life.
Which means you'll still be getting value from us long after we've gone.
Content Management
When larger organisations seek to overhaul their websites it is never just a
case of publishing a few extra pages of copy. It
involves auditing content, reviewing style and tone of voice, securing buy-in
with key stakeholders and managing the content approval cycle .... not to
mention writing a word or two.
We've helped a number of
organisations pull together the
different threads of this process.
We appreciate how differently people embrace change and understand that, above
all, the key to successful content migration is managing expectations.
Training
We've created a number of
training programmes to help people develop their web writing skills. These are
aimed at content owners and other key stakeholders who usually contribute copy
in draft form to a web content team consisting of, at best, one copywriter.
A major concern for
web managers is that in times of high site activity, channelling copy through
one qualified writer often results in a bottle neck. Helping contributors
understand the basic principles of web copywriting often improves the quality of
their copy drafts, and this reduces the time the copywriter (or web team) has to
spend getting copy site-ready.
