We're experts in drafting the following:  

• press releases

• case studies

• opinion pieces

• brochures

• Q&A documents

• company backgrounders

• tender proposals.

Press releases
Writing press releases isn't rocket science. But there is an art to it. You might think news of your latest product is worthy of a few column inches on the front page. Unless you package it in the right way however, the only place it's going is the waste paper bin. Journalists are busy folk (we know - we were journalists once). Make it easy for them and you stand a much better chance of getting some quality coverage.

Case studies
Advertising might buy you a bit of profile. But not only is it expensive, it's not always that credible. A case study on the other hand gives you instant third-party approval. It's not you saying how great your product is - it's one of your customers. Better still, it allows you to showcase your products in action. We can work with you and your partners to pull together pieces that really sell your products, without looking like that's what they're doing.

Opinion pieces
When you've got no real news yourself, commenting on other news or events is a great way of keeping up your profile. It shows you're on top of your game and confident enough in your knowledge of the industry and its issues to speak out. We'll happily get out there and identify those issues. All we need from you is a little insight and a couple of killer quotes.

Brochures
Getting the copy for brochures right is sometimes harder than it seems, particularly if you are a large or multi-faceted organisation. Companies with a number of different departments (law firms for example) often need to provide distinct information on each area of their business, yet put it across with the same voice. Moulding documents into a cohesive and unified style is just one of our strengths. 

Q&A documents
Q&As are a great way of hiding away information that isn't particularly sexy but that customers are going to want to know about all the same. The difficulty is in providing your customers with all the facts without losing them in a maze of information. If you're going to ask people to search for themselves, you've got to make it easy for them. Keep your Qs logical and your As free from marketing speak. Of course that's easier said than done.     

Company backgrounders
Sell your vision. Show your prospective customers who you are, where you came from and where you're heading ...