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Call us on +61 (0)420 755614
Email us at
info@steel4.com

 

 

Q&As

Whether you're new to working with a copywriter, or just want to know a bit more about working with Steel4 Copywriters, these are the questions we get asked most commonly. Obviously if there's anything more you want to know about, just drop us an email.

Q: What do you need from us before you can start writing?
Q: Do you have expertise in our area?
Q: How do you charge?
Q: What is included in your fee?
Q: Can you start work immediately?

Download these Q&As as a pdf


Q: What do you need from us before you can start writing?

We always discuss your project with you in detail before preparing a quote. It helps us if you can be prepared for the following questions.

  • What is the nature of the job – is it a website, a brochure, a case study etc?
  • What are you trying to achieve with the copy – are you trying to increase online sales, get customers to sign up to a new package etc?
  • Who is your intended audience – are you targeting new customers, existing customers, CEOs, fashion-conscious teenagers etc?
  • What is your tone of voice – are you speaking with authority, using humour, trying to appear casual or formal?    
  • What is the rough word count?
  • When do you need the job completed by?


Q: Do you have expertise in our area?

Whether we’ve actually written about robot vision, reverse osmosis or rock and roll before is, in our opinion, less important than understanding who it is you’re trying to target and what it is you’re trying to achieve with the copy.

If we have a specialty at all, it’s technology (we started out working for clients like Acer, Sony and CompuServe). But there’s technology in most walks of life these days and we’ve written copy for a huge range of clients across many different sectors (see our client list).

Whoever you are, we’re confident of being able to get under the skin of your company and your products quickly to deliver killer copy that works every time.


Q: How do you charge?

We normally charge you a flat fee per project, based on the specific requirements of the job.  

Before we start work, we’ll provide you with a quote that details exactly how long we estimate the job will take and states what your total job cost is. 


Q: What is included in your fee?

Our total job cost includes all necessary research, preparation, draft and edit work (including any number of reasonable amendments) to complete the job to a standard that you're happy with.


Q: Can you start work immediately?

We'll always try to accommodate urgent jobs, even when we're really busy. But we prefer it if you start talking to us at least a couple of weeks before you need the work completed. It helps our schedule and avoids any last minute panics.