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This leading London charity decided to overhaul and redesign its website to coincide with the re-branding of the organisation. Formerly Kids' Clubs Network, 4Children stands for quality and excellence in the provision of services to children, parents and communities, and the new website needed to reflect this. Steel4 was brought in to oversee content creation in phase one of the launch. In addition to generating new copy and repurposing existing material, we liaised between the marketing and comms and technical development teams, advising on the functionality of navigation and feeding back on the usability of the bespoke content management system. We also drafted comprehensive style guidelines governing ongoing copy creation for the site. "I can thoroughly recommend Steel4. Alistair Smith helped us to launch a sizeable new website in less than six weeks. He made a vital contribution to the development of the new site and has an excellent understanding of functionality and copywriting for the web. Alistair also provided us with an excellent handover and concise guidelines for our new webmaster to follow." Marketing director of 4Children |
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